★ Disaya ★

21 Mar

Designer Profile

Disaya Sorakraikitikul: Arrived in the UK in 1995, Disaya’s obsession with fashion was brought further when she decided to pursue her education at the world’s renowned fashion school, Central Saint Martins College of Fashion and Design. While there, Disaya was given the opportunity to train with John Galliano and won many fashion awards in London and Paris. Her outstanding works were featured in fashion and style magazines like Dazed & Confused UK, Tank and Jalouse.

Having completed both undergraduate and postgraduate levels at CSM with distinctions, Disaya is highly influenced by London and the unique creative element embedded within the city. The influence is revealed in all her works and collections, wich illustrates her quirkiness and eccentricity alongside femininity and elegance. Despite being offered a career to work beside Alberta Ferretti, Disaya instead decided to engage in her fashion career by launching her first lingerie label, Boudoir By Disaya.

Boudoir by Disaya was first presented to the public at ELLE Fashion Week in 2004. Subsequently, Disaya, having been driven by the success of the launch of Boudoir By Disaya, has widened her product offering and decided to include the Ready-to-Wear and Costume Jewellery collections into the product portfolio. This core collection is named after the designer herself, Disaya.

Disaya is a playful yet sophisticated ready-to-wear and jewelry collection designed by the award-winning Central St. Martins (CSM) graduate Disaya Sorakraikitikul. Disaya is highly influenced by London and the unique creativity embeeded within the city. This is demonstrated throughout all of her collections, which are full of distinctive eccentricity that will catch your attention.

Disaya was first presented internationally in Spring/Summer 2007, where the collection immediately caught the attention of both local and international audiences with her sleek silhouettes and quriky prints.

Her first collection was an extraordinary achievement being picked up by 70 stockists. Her whimiscal jewelry collection followed shortly after and was introduced as a natural compliment to her ready-to-wear.

The next two years saw Disaya’s stockists increase by 50%, and it is now sold in over 20 countries at various prestigious retailers including: Henri Bendels, Le Bon Marche, Seibu, Harrods and Harvey Nichols, as well as at the flagship store in Gaysorn shopping mall located in Bangkok, designed by world famous Italian architects, Paolo Giachi.

Worn by celebrities including Jennifer Lopez, Kelly Osbourne, Amy Winehouse, Agyness Deyn, and most recently Camilla Belle, Disaya is ready to take centre stage.

▲ Disaya with Mitch Winehouse (Amy’s dad) after Disaya dress worn on the cover of Amy Winehouse‘s “Back to Black” album raised £43,200 for Amy Winehouse Foundation, which to help vulnerable young people.  The winning bid was made by Mueseo de la Moda in Santiago, Chile. AMAZING!!!

In-house design and production combined with local craftmanship and handwork ensures uncompromised quality, while international outsourcing of materials and fabrics at the very best manufacturers in Italy, France and Spain mean unparalleled style.

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Press

Ketty Perry wearing the dress from “Celestial Warrior” collection on press coverage of Company UK magazine

SJP wearing printed silk lining boyfriend blazer from Disaya (SS’11 collection)

Disaya in Instyle UK magazine..Nov 2011

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♡Ready-to-WearSpring/Summer 12

Disaya have some little surprises for us for S/S 2012. As well as creating a very feminine and cute clothing collection, the brand also have some super cute and (sometimes) naughty jewellery that oozes inspiration from Balloon animals, candy and even circus elephants. I love that the designer has taken all these influences and thrown them together to create something very different and unique. The Clothing itself is very fresh and some of the cuts and prints are ideal for the warmer weather.

♡Jewellery

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Watch the show

ELLE Fashion Week 2011, show featured Autumn/Winter Collection from Disaya.

Achievement

●  Winner of Lancome Colour Designs award 2004 for Innovation, London,  17th November 2004.

●  Winner of le club des createurs de beaute ccb design contest 2003, Paris

●  Winner of the 2002 L’Oreal Professional 2002 Total Look Award at Central Saint Martins BA Honours  end of course degree show 27th May 2002.

●  Featuring in “Curvaceous” projects collaboration between the V&A museum and Central Saint Martins College of  Art &Design, two garments exhibit at the museum from 24th April 2001 to 7th January 2002. With Fashion in Motion featuring: Curvaceous at the V&A museum. 26 October 2001

●  Winner of TEMPO tissue competition to produce accessory from tissue for “The Independent” newspaper.

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Education

●  2003-2005  MA Degree Fashion and Textiles specialising in Womenswear. Central Saint Martins College of Art & Design, with Distinction.

●  2002-2003 Certificate in Digital Design for Communication. London College of Printing, Elephant and castle, London,  England.

●  1999-2002  BA Degree Fashion and Textiles specialising in Womenswear. Central Saint Martins College of Art & Design, first class honour.

●  1998-1999  Foundation in Art & Design, Chelsea College of Art & Design.

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Stockist

  • Gaysorn Shopping Center (Boutique) – Ground Floor, Lobby Area
  • Central World – 2nd Floor, Beacon zone
  • Siam Paragon – 1st Floor, Paragon Department Store
  • The Emporium – 1st Floor, Emporium Department Store
  • Central Chidlom – 2nd Floor, Chidlom Department Store
  • And also available in London, New York, Hongkong, China, Taiwan & Japan.

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14 Mar

1. Which brand in Emporium women’s boutique has a MOD inspired theme for the season?

KON, Kwankao

2. What’s Sretsis Emporium Store Theme and what’s the trend for their SS12 collection. Provide name, inspiration and your personal takes on it. (ask for SS12 lookbook)

Oh My Dear Deer. Inspiration: Holiday honeymoon trip from her sister

3. Which Thai women designer store in Emporium you like best and why?

Sretsis

4. What brand has an OLYMPIC theme for their new SS collection?

Milin

5. The character “Fiona & Katie” is a mascot for which brand?

Flynow 3

6. Which brand in Emporium would represent the trend minimalist to you and why?

7. Which brand has the theme of “kites” for the next spring/summer 2012?

ISSUE

8. Which brand has their own bottles to gives away to customer?

Disaya

9. How many Thai brands in Emporium women’s boutique have a male as head designer?

Flynow, ISSUE, KAI, KON, Asava, Sunchai, Victeerut

10. Flamingo was a signature print for which brand?

Flynow 3

11. Compare the price point of each brands. Fit them in 3 catagories: High-End/ High-Fashion/ High-Sreet and give your reason why.

ISSUE/ Flynow/ Flynow3/ Flynow Garden/ KAI/ KON/ Kwankao/ Milin/ ASV/ Asava/ Sunchai/ Hooks/ Disaya/ Sretsis/ Senada/ Vatanika/ Tu’i/ Munchu/ Victeerut

Menswear Fall 12/13

6 Mar

★ Dolce & Gabbana ★

Dolce and Gabbana are arguably the most powerful and influential designers of our time. Their clients include some of the best dressed people in the world, such as the Beckhams, Madonna and Sophia Loren.

Stefano Gabbana was born on 14 November 1962, in Venice, Italy. Domencio Dolce was born on 13 September 1958, in a small village in Sicily. Dolce studied fashion design in Sicily and gained experience in his parents businesses. Gabbana, however, studied graphic design and gained some work experience in fashion, as an assistant in an atelier in Milan, where the pair first met in 1980.

By 1982, they had started their first fashion consulting studio and, in 1985, they showed their first women’s collection in Milan, winning national acclaim.

The collection was mainly homemade, and consisted of instructed designs and complicated systems of fastenings. Inspirational figures for the collection included Italian actresses Sophia Loren and Anna Magnani.

Later signature designs would include corset dresses, gangster pinstripes and sexy black suits. However, it was a visit to Sicily at the end of the 1980s which was instrumental in emphasising their celebration of the curvaceous female form.

The designing duo next tried their luck in Japan and signed an agreement with the Kashiyama group. In 1989, they opened their first boutique in Japan, and two years later they were presenting their first men’s collection.

Dolce and Gabbana are now fundamentally known for wanting to make women look “fantastically sexy”. Many of their designs are adapted from the feminist-era, before being glamorised and modernised.

They describe their style as “sweet and sharp” and “New Millennium cool”. They were once quoted as saying they are mostly concerned with creating the best, most flattering clothes and sparkling trends.

D&G began achieving long awaited awards in the 1990s and, in 1991, they were awarded the ‘Wollmark Award’ and ‘Best Fragrance of the Year’ in 1993. By the end of the 1990s, it was reported that their sales were around $500 million per year. They have now become one of the world’s most successful ready-to-wear companies and are considered Hollywood’s number one choice of designer.

The couple currently reside in a 19th Century mini-villa in Milan, with an apartment next door. They have also recently renovated one of their properties on the French Riviera.

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★ Menswear Fall 13 ★

This season its all about the coat. Classic, exquisitely embroidered or in the form of a cape- the coat is the item around which the Dolce&Gabbana FW13 world goes round.

The baroque inspired collection was a real coupe de theatre. The setting was reminiscent of the grand ballrooms of the past, and the models looked like princes in this setting. The mood was vintage, but the craftsmanship was bang up to date.

Jackets are where tailoring truly comes to life. For FW13, Dolce&Gabbana have stripped the jacket and reconstructed it in its original, yet contemporary form. Details like piping and the fabrics are firmly set in the traditional, yet the outer form is very contemporary. The new seam at the waist serves to emphasize the svelte silhouette of the wearer, while the unlined interior gives movement to the fabric. The jacket is no longer an armour, it’s a sensual piece of clothing. The sensuality of the jacket is also expressed in the materials, brocades, chiffon and lace. The surprise for FW13 is the neck, it’s a masterful mix of Nehru neckline with traditional lapels.

The coat is the linchpin of the FW13 Dolce&Gabbana menswear collection. It is interpreted as a cape- think Victorian outerwear, or as a traditional double-breasted tailored masterpiece.  Designed in a wide variety of lengths, the coat is a real protagonist. Lined in fur or with contrasting lapels, the coat maintains its classic silhouette with modern twists in the details.

The coat was treated like a real star in this collection. Clad in gold, it took centre stage. Hand embroidered baroque designs graced this linchpin of men’s sartorial tradition. To give the gold a more antiquated look, the embroidery was washed and treated for a vintage feel. The coat is also emblematic of the brand’s love for mix and matching.

The smoking jacket is decadent and aristocratic. The idea of a man relaxing in the most sumptuous of fabrics is a true statement of nobility. Here, velvets, lace and silk twill are all used at their best. In particular, there are a few rigorously tailored jackets made of satin, with lace overlay and finally embroidered. A true luxury for an evening in. That, is the Dolce&Gabbana man.

In a fall winter collection knitwear cannot go a amiss. A few choice pieces, in the darkest anthracite grey give the collection a softer texture. A top to bottom cable knit “suit” softens the rigorouls lines of the collection. While for a true contrast, the jumpers are also embroidered with handcrafted baroque shapes in gold thread.

Gold thread was used aplenty in the FW13 collection. Metres of this uber precious material where hand sown on blazers, coats, hats, and even socks. The baroque designs, worthy of hand crafted Venetian mirrors are a truly mouth-watering. For a more dandy inspired look, these embroideries are on velvet. The rounded hem and traditional Austrian knots and cuff braids to hone in on the military references. A collection worthy of the emperor Napoleon himself.

The finale reiterates the most important item in the collection: the coat. Designed in a way that is both rigorously sartorial and bang up to date, the coat is the key item of FW13. A less rigorous and traditionally irreverent addition to the collection, and a romantic reference to the 18th century dandy look is the soft, slightly floppy bow tie.

Watch the show

”Power Dressing” of the 1980s

6 Mar

  • 1980 – London became the center of the club and youth scene.
  • Face and ID magazine became very influential, combining the club culture, street fashion and designer fashion.
  • Yuppie (Young Urban Professional) increased men’s fashion market.



  • Men started to become more aware of fashion and started to dress better and take care of his looks.
  • It became fashionable to show off wearing high-cost designer clothes and accessories such as Louis Vuitton’s luggage and bags, Chanel’s jewelry and handbags, Moschino’s belt buckles and buttons, Mont Blanc’s pens, and Rolex’s watches.
  • Showing stockbrokers’ huge salaries in the news pushed people to want to be stockbrokers and company CEOs both for men and women.
  • This era of the Yuppie pushed the price up on real estate and development of everything in America and later the whole world.
  • Greed and pushy ambition became the key ways of looking at life.
  • Late 1960s through 1970s gay trend was much copied by the straight community even till today in 2012.

  • Gay lifestyle – earrings, black leather jackets, bandanas – began to loose their original meaning.
  • Former gay homes were redecorated by the new generation of gay Yuppies.
  • 1970s lycra creations were used for gym wear and active sportswear.
  • Sports shoes became essential shoes for lots of activities.



  • John Travolta’s gym toned body in the movie “Staying Alive” (1983) took the fans to the 1980s gym life.
  • Jane Fonda and other actresses started their own keep fit programs on television. Jane Fonda also created her own Aerobics system.



  • Showing off their body paralleled to the Yuppie era to show off not only wealth but also body. Also originated from the late 1970s Gay Super Bod buffed and toned to look beautiful in disco.
  • Donna Karan offered the top executive women flexibility in her wardrobe. Coats were worn over knitted or lycra blended turtle necks or black blouses that fitted over the body. Skirt could be rolled up or down to the wearer’s needs.
  • Yuppies began to find new hangout places since all the clubs are closing down because people were dying of AIDS.
  • Power Dressing – early half of 1980s – soap series on television showed woman’s hard rounded shoulder looks. The power suit showed gave women a new symbol of position in society over their male counterparts; it also represented a kind of sex symbol and power.

Influence of Television Soap Series ‘Dynasty’

Shoulder Power

The famous ‘Soap’ series on TV “Dynasty” echoed women’s hard “rounded” shouldered looks.

THE POWER SUIT began to give women a new symbol of position in society parallel and as well as over their male counterparts. The suit began to also represent a new kind of ‘sex’ symbol or underlying position and “power”

  • The main icon of this period was Princess Diana who married Prince Charles in 1981.

  • For the next 16 years she acted as a figure head for the British industry and commissioned designers to make her wardrobe such as Caroline Charles, Bellville Sassoon, Arabella Pollen, Bruce Oldfield, Catherine Walker, Hachi, and Jasper Conran. Her hats were made by John Boyd and Graham Smith.
  • Couture was expensive and very few women could afford it so it was necessary to make profit for the design houses so they sold perfumes.
  • David Bowie continued his style of music seen in his videos; Annie Lennox with her incredible voice; Boy George began his Karma Chameleon image with his pretty boy face; Kid Creole and the Coconuts’ brought back the old 1940s Zoot suit into fashion.



  David Bowie

  • Financial crash of 1987 – the overspending of everything came to a halt. People started to dress in somber dark colors. AIDS killed celebrities – Tina Chow and Antonio Lopez.
  • Late 1980s Jasper Conran organized huge fashion shows to celebrate fashion and for AIDS charities.

Acronym Table for 1980s Fashion and Marketing Terms

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♥ Top Ten * 80’s Fashion Trends ♥

Shoulder Pads

80s Shoulder Pads

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Mini Skirts

80s Mini Skirts

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Leg Warmers

80s Leg Warmers

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Huge Earrings

Huge 80s Earrings

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Fingerless Gloves

80s Fingerless Gloves

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Parachute Pants

80s Parachute Pants

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Members Only Jackets

80s Members Only Jackets

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UNITS

80s UNITS clothing

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Stretch-Stirrup Pants

80s Stretch-Stirrup Pants

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Oversized Tops

80s Oversized Tops

★ Who’s HOT? / Who’s NOT ★

22 Feb

Women

★ 50’s Magic ★

The 1950s were centred on innovation, as the decade went by, the post war blues gave way to the unstoppable feeling of reconstruction and innovation. From a fashion viewpoint, Christian Dior’s new look was at the centre of feminine fashion. The simple concept of a cinched waist and a full skirt underneath was pure genius. 70 years later, and it still works. For Spring Summer the ladylike silhouette and dimension are undisputed protagonists.

HOT

  Cute & cheer dress (cinched waist and a full skirt)  from Dolce & Gabbana  Spring 12

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NOT

  Graphic printed dress with strong colors Peter Pilotto  Spring 12

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★ 60’s Revival ★

The clean graphic lines of Sixties are a valid alterative for the highly charged silhouettes of the 1950s. The simple A line skirts and dresses are a strong trend. The highly decorated fabrics lend texture and depth to beautifully simple silhouettes.

HOT

  Printed shirt with hot orange pants from Milly Spring 12

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NOT

  Boring graphic printed from J.W. Anderson Spring 12

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★ Capri Style ★

The key looks confirmed for the sportswear in Spring Summer 12 are minimal and streamlined. The essence is resort chic, a nod to the days of a vintage Capri where the likes of Jackie O graced the island, and the fashion set.

HOT

  Wrapped blouse with vintage capri pants from Emanuel Ungaro  Spring 12

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NOT

  This capri pants look totally like sportswear from Rag & Bone Spring 12

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★ Candy Time ★

The new colour direction for Spring Summer 12 is light pastels. Creamy ice cream, or clean candy colours are inspired by a definitely Fifties palette. Baby pink, sky blue, lemon yellow and mint green add an unexpected charm and innocence to the very grown up silhouettes.

HOT

  Lace dress in orange pastel color from Dolce & Gabbana  Spring 12

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NOT

  The color should be lighter than these from Diane von Furstenberg Resort 12

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★ Printed Galore ★

Forget colour blocking, next summer is all about prints- in all shapes and sizes. From horticultural to heraldic the print takes centre stage this season.

HOT

  Vintage printed handkerchiefs worn as a dress from D & G  Spring 12

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NOT

 This printed is too boring from  Andrew Gn Spring 11

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★ Daisy Daisy ★

He loves me, he loves me not. Daisies are the new floral print for ss12. The delicate petals and simple colours of the daisy are emblematic of the mood of the season. The daisy is omnipresent, as an appliqué, in a maxi print or mixed with other flowers (and veggies too).

HOT

 Daisy on dress make it feels fresh & cheer from Dolce & Gabbana  Spring 12

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NOT

 This daisy printed dress totally looks passionless from  Marni  Spring 12

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★ Full Skirt & Bra ★

Gym alert! Start doing your crunches as the cropped top has made an appearance for next summer. Either as a fully-fledged bra or more like a simple camisole, Spring Summer 12 is all about the waist. Match to full skirts for a 1950s feel in vivid colours to balance the silhouette.

HOT

  Red hot chili printed from Dolce & Gabbana  Spring 12

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NOT

  Cute but not hot enough from Badgley Mischka Spring 12

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★ Wrap Up ★

Utility is also an underlying trend for Spring Summer 12. The idea that a beautiful skirt can be whipped up out of a square of material is fanciful yet real – the sarong skirt is born.

HOT

  Wrapped Skrit from Salvatore Ferragamo  Spring 12

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NOT

  This should be in Thai movie or some tribe from Damir Duma  Spring 12

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★ Lace ★

Spring Summer 12 sees an evolution of the current lace trend. Next summer’s materials are more structured, in keeping with the leading silhouettes of the season. The finish is more artisanal, more akin to couture.

HOT

Cute & sweet lace from Valentino Spring 12

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NOT

 Actually its not lace, its net from Jean Paul Gaultier S/S 11

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★ 3D Applications ★

The couture references in the season couldn’t be stronger than hand made appliqué details. From flowers to birds, 3d details were a key for Spring Summer 12.

HOT

  Jumpsuit with roses embroidered from Moncler Gamme Spring 12

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NOT

 The 3D closet could only be on runway from Manish Arora Spring 12

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★ Wide Leg Pants ★

HOT

  Black wide legged pants from Issa A/W 11

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NOT

 Gray pants from Roland Mouret S/S 11

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★ Tuxedo Jacket ★

HOT

 White shorts and tuxedo jacket  from Doo.Ri S/S 12

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NOT but Classic

 Classic black dinner jacket from Ruffian A/W 11

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★ Leather Harness ★

HOT

 Light color of leather harness from Felder Felder  S/S 12

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NOT but Classic

 Black leather harness from Herve Leger A/W 11

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★ High Slit Dress ★

HOT

 Ivory slit front dress from Elie Saab S/S 12

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NOT

▲ High slit dress in Chinese style from Louis Vuitton S/S 11

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★ 60’s Peter Pan Collar ★

HOT

 The fresh, candy colours of spring: a sweet sixties look from Jill Stuart  S/S 12

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NOT

▲ The black and white strictness from Louis Vuitton A/W 11

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★ Swimsuit ★

HOT

 Printed bodysuit from D&G  Spring 12

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NOT

A patterned bikini with vintage swimwear styling from Kooey  S/S 11

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Men

★ Sunbleached Neutrals ★

Linen and cotton sand-hued separates graced the Milan/Paris catwalks lending the season an easy chic mood. A perfect accompaniment to that Mediterranean tan, summer neutrals are all the rage.

HOT

 Dolce & Gabbana  Fall 12

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NOT

 Rick Ownes  Spring 12

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★ Summer Blue ★

Reminiscent of the crystalline Mediterranean waters, blue is the colour for ss 12. From navy to azur passing by lapis and indigo the whole tonal spectrum of blue was present on the Milan/Paris catwalks. Teamed with orange or yellow, blue can make a real statement. Paired with white, the marina chic look is complete.

HOT

 Acne  Spring 12

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NOT

 Dsquared²  Spring 10

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★ Colored Suits ★

Moving forward from the very masculine blue, other brights lit up the catwalks in Milan/Paris. Parrot greens, oranges and highlighter yellow contrasted with warm hues of berry. The trend is easy to wear: interpret it with knitwear or even leather, while for the more daring a few tailored suits in bright fluo pink colour made an appearance on the runway.

HOT

 Bright Burgundy suits from Gucci

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NOT

 Light green suits from Kenzo

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★ Soft Tailoring ★

In keeping with the laid-back feel of the season, soft tailoring is the only way to sport sartorial excellence. Soft silhouettes, unlined jackets and low- rise trousers are perfect to keep cool in the summer heat. For this casual/formal hybrid in linen, washed cotton and soft denim, the more crumpled the better.

HOT

 Salvatore Ferragamo  Spring 12

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NOT

 Calvin Klein  Spring 12

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★ Loose Pants ★

HOT

▲ Drop crotch from Dolce & Gabbana  Fall 12

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NOT

Tailored suit and loose pants from Miharayasuhiro  S/S 11

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★ Pleated Pants ★

HOT

 Pleated pants from Vivienne Westwood

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NOT

 Pleated pants from Ports 1961

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★ Short Suits ★

Much in the same way as in womenswear, tailoring has undergone a transformation in recent seasons. Traditional proportions, especially in classic menswear, have been turned on their heads and have resulted in shorter blazers or trousers with dropped crotches.

HOT

 Short navy suits from Yves Saint Laurent

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NOT

 Short Suits in light blue from Kenzo

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★ Plaid / Check★

Summer tartans and checks provide an alternative to the louder tropical prints for 2012. Available in the subtle hues of neutrals, eye popping brights or in a monochrome palette, checks adorn lightweight overcoats, shirts and suits galore.

HOT

 Check Suits from Gucci  Spring 12

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NOT

 Check knitwear from Louis Vuitton   Spring 12

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★ Net ★

See through mesh knitwear seems to be man’s alternative to lace for women in 2012. Sexy yet sophisticated, these knits are the perfect way to show some flesh and keep cool in the summer heat. Why not embrace the trend further and move onto netwear? In Dolce & Gabbana’s ss’12 collection the net is presented in different sizes, colours and materials and used either transparent or lined for jackets, trousers, shorts, T-shirts, bomber jackets, tracksuits and sweaters.

HOT

 Net jacket from Dolce & Gabbana  Spring 12

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NOT

 Net knitwear from Jill Sander  Spring 12

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★ Cropped Pants★

Continuing with the new proportions trend, in Milan/Paris were stomped by models in ankle cropped trousers. Reminiscent of the 1950s mod subculture these tapered pants are perfect for an alternative summer formal look.

HOT

 Burgundy cropped pants from Dolce & Gabbana  Spring 12

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NOT

 Victor & Rolf  Spring 11

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★ Leather ★

The Harrington jacket is the new biker for 2012. Reworked in luxurious croc or lasered into mesh effect, wear it in a wide a variety of hues from lush cognac to deep blue.

HOT

 Bottega Veneta  Spring 12

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NOT

 Jean Paul Gaultier  Fall 12

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★ Printed Shirts ★

The all over printed tops are a perfect bridge between the t shirt and casual shirt. The jersey versions with collars are an up to the minute alternative to the classic polo shirt. The bolder the print the better.

HOT

 Dsquared²   Spring 12

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NOT

 John Richmond  Spring 12

“On The Edge” Fashion

22 Feb

Top: Blouse with feathers embellished from Him & Her
Bottom: Front slit pant from Love Bird
Shoe: Maroon high heels from Topshop
Headdress: Siam
Rings: 77th

50’s ★ The New Perfection ★

2 Feb
  • WWII was ended by the atomic bombing of Hiroshima and Nagasaki by America.
▲ Nagasaki after the bomb
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  • Cultures of Western European and the United States turned to rebuilding of a war-torn world.
  • Cold War started between the United States and its allies and the Soviet Union and its satellites when Russian launched their first satellite “Sputnik”.
 
▲ Sputnik
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  • There were no communication and links between the two countries throughout the 1950s right till the year 1963 with the assassination of President Kennedy.
▲ President John F. Kennedy
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  • The millions of Jews were eliminated by Hitler. Jewish nation was born in 1947, and the nation Israel became independent in 1948.
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  • Communists under Chairman Mao Tse-tung took power China in 1949.
▲ Mao Tse-tung
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  • In the 1950s Korean War – the South was supported by US while China supported the North.
 ……………………………………………………………………………………………………..

♥ Fashion 

Parisian Haute Couture suffered much during WWII, but started work again when Paris was liberated from the Occupation in 1944. Although the war was over, confusion reigned, and people seemed unable to completely enjoy the peace.

It was Christian Dior who stimulated the Parisian  Haute Couture revival. In february 1947, Dior first collection was heralded as the “New Look,” which determined the direction of fashion for the 1950s. During the 1950s, Dior presented a consecutive string of new designs each season and his output had a tremendous impact on world fashion
  • 1947 Dior introduced the new look in Paris.
▲ “The new look” by Dior, 1947
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In 1954, Gabrielle (Coco) Chanel, who had suspended her work during WWII, made a strong comeback. When women began once again to seek comfort as a respite from the nostalgic fashions os the 1950s, Chanel reintroduced the “Chanel suit,” which was a perfected version of her 1920s cardigan ensemble. With their simple structure, functional Chanel suits found worldwide acceptance in the 1960s, and came to represent the style of the modern 20th century, and this style of suit was later of suit was later adopted in the international market of Ready-to-wear clothing.

  • Coco Chanel returned to the world of fashion in 1954.
▲ Chanel Couture 1950’s
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Spanish-born Cristobal Balenciaga was another great designer in the 1950s. Balenciaga was one of the few designers who had hands-on experience of dressmaking techniques, and he sought perfection in every snip and seam. Featuring creative silhouettes, a unique, extra space between the garment and body, and exquisite colors, his designs were so like artworks that Balenciaga became known as “The Master” of Haute Couture. Additionally, since his dresses did not require undergarment to mold the body, they were renowned for comfort. His round-collared suit and slightly fitted, beltless tunic dress of the 1950s became the basis of female garments during the second half of the 20th century.

▲ Cristobal Balenciaga’s day dress 1950s
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  • A simple and fresh American sportswear & bathing suite became very popular.
  • There were also Jacques Fath, Pierre Balmain, Lucien Lelong, Hardie Aimes, Mainbocker, Givenchy, Charles James, Roger Vivier, Yves Saint Laurent, Robert Piguet, and Claire McCardell.
♡♡♡
After World War II the United Sates reveled in the glow of victory, togetherness, and an economic boom, and fashion topped off this visage of perfection. Women never left the house without full makeup, coiffed hair, and an army of undergarment, while men also kept up with the Joneses in Italian-inspired three button suits and a weekend wardrobe for leisure pursuits. There was an appropriate ensemble for every activity and subculture –from sock hops and poodle skirts to biker gangs and motorcycle jackets.
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The Dawning of Teen Fashion

The Teddy Boys grew out of the 1950’s when anything and everything had to do with America. America was viewed as the nation to be. The cars were big and opulent and the austerity by which the English had previously led their lives was something the teenagers of the time were rebelling against.

  • Teddy Boys

The name ‘Teddy’ came from a newspaper headline, which referred to the then King of England, King Edward, as Teddy and so it was. They were Teddy Boys or later, just Ted’s.

Their choice of clothes emulated the dandies of the Edwardian era to some degree, as reintroduced by the Saville Row tailors after the war. Prior to this, the only things people wore were work clothes, school clothes or ‘Sunday best‘ and this period was the first time in Britain that ordinary people dressed for show, caring intensely about how they looked.

For them, the width of the trouser bottoms–known as ‘drainpipes‘ had to be less than fifteen inches, which confused the life out of their parents who often wondered why it mattered. For the lads though, it was all important and often required the trousers to be taken to understanding tailors or seamstresses for them to be altered to the required width.

  • Drainpipes
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  • Drape Jacket
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  • Crombies
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  •  Brothel Creeper
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  • The Hairs

Nowadays or at least since the 80’s, the fashion would be referred to as ‘rockabilly‘, but back in the day, it was simply known as a DA. The coif (from the French ‘Coiffure’) was taken directly from Elvis and his contemporaries.

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  • Bikers
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For women skirts and dresses were tight about the waist, with loose, flowing skirts in bright, bold patterns–at least for the younger generation anyway.

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  • Pencil Skirts
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  • Poodle Skirt/ Circular Skirt
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  • Rockabilities
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  • Bandannas
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  • Capri Pants
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♥ Entertainment & Others 

  • Black & white TV and live broadcasting was invented and the TV series became very popular.
  • The icons of this period are the young rebels and actresses.

Television show like Father Knows Best and Leave It to Beaver projected the ideal American family, while sex become a hot topic of conversation thanks to the Kinsey Report and the 1953 debut of Play Boy, featuring Marilyn Monroe as its first centerfold. Men and women read articles about how to impress the opposite sex, with fashion and grooming taking center stage.

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  • Marilyn Monroe became the new pin up girl of the 1950s.
▲ Marilyn Monroe’s white dress worn in The Seven Year Itch, sold for a $5.6 million after a 20 minute bidding war during the Hollywood memorabilia auction.
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  • Audrey Hepburn starred in many movies and was dressed by Givenchy in many roles.
▲ Audrey Hepburn as Holly Golightly in ”Breakfast at Tiffany’s” the most famous film, 1961. (Hepburn wears Givenchy couture, at 5th Ave)
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  • Elvis Presley became the new icon of music and the new young rebelling.
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  • James Dean epitomized the young rebel generation.
  • John Wayne was very popular into the 1960s with his many cowboy Western movies for cinema and TV
  • Natalie Wood in the movie “West Side Story” and an actress in “Splendor in the Grass” alongside Warren Beatty.
▲ Romeo and Juliet done  right: Tony (Richard Beymer) and Maria (Natalie Wood) in West Side Story
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  • Elizabeth Taylor, Rock Hudson, Doris Day, Gregory Peck, Lauren Bacall, Jane Russell, Ingrid Berman, Humphrey Bogart, Jennifer Jones, Gina Lollobringida, William Holden–Young actors rebelling against their culture and conservative attitudes.
  • The young rebels listed above all affected the fashion sense of this period.
  • Grace Kelly married to Prince Rainier of Monaco.
Grace Kelly wedding dress
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 Aesthetics 

  • Aesthetics: Design was based on machine technology with a new sense of style in architecture, interiors, textile prints, furniture, and objects of art.
  • Houses are seen as a rectangular box with lots of glass and steel. Walls were sliding doors.
  • Jackson Pollack dribbled paint onto floor-spread canvases.

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  • Jack Kerouc wrote philosophies on the state of American mind.
  • Eammes designed simple graphic furniture.
  • Danish & Finnish design became the new fashion.
  • Isamu Noguchi used organic sculpture and created incredible furniture.